Valerie’s
Visual identity for Valerie’s handmade jewellery brand. The logo builds on the contrast of modern typography and delicate handwriting that evokes femininity, handmade and a personal touch to each piece. The result is a visual that feels intimate, tasteful and luxurious at the same time.
The logo gives the brand its own tone of voice – subtle but confident. Just like its jewellery.
We created a logo for Valerie’s that represents softness, femininity and honest handmade work. Valerie’s isn’t just about jewellery – it’s a personal brand that is created from passion and detail. That’s why we reached for a combination of two typographic approaches – calligraphic handwriting in the name and a minimalist sans serif font in the tagline.
The logo works with contrast. The handwriting adds emotionality, while the geometric addition of “HANDMADE JEWELS” keeps the composition solid and professional. The visual thus works both on digital channels (Instagram, e-shop) and offline (labels, packaging, boxes).
The result is a brand that feels like an invitation at first glance – elegant, responsive, yet ready to capture the market.
