Czech Cycling Association
An advertising campaign for the Czech Cycling Association aimed at promoting an active lifestyle and family cycling. Each banner carries a message of the joy of movement, shared experiences and personal growth – through simple, modern and positive visuals.
The design combines realistic photography, contrasting colours and clear slogans. The result is a series that inspires confidence, motivates and speaks the language of the general public.
For the Czech Cycling Union we created a set of banners for an online campaign focused on promoting cycling in the Czech Republic – across age and performance groups. The aim was to create a visual style that was positive, credible and motivating without appearing promotional or forced.
Authentic photographs of cyclists – children, families and individuals – played a key role, complemented by strong slogans such as “The joy of team performance” or “The joy of shared experiences”. The colour scheme used reflects the identity of the union, while the layout remains consistent, flexible and works well across formats.
The banners are optimised for use in the digital space – on social media, banners and as offline materials. The overall visual language reinforces the positive perception of cycling as an accessible, healthy and social activity.
