CBD drops packaging design
Visual identity for the product “Pure Mind” from the portfolio of Harmonie Store. The packaging design reflects the combination of nature, purity and balance – both in form and function. We chose calm gradients, modern fonts and brain and yin-yang symbols for a balanced perception of body and mind.
The packaging feels credible, elegant and at the same time distinguishable in the CBD product market. It’s not only shelf-ready, but also ready for a strong online presence.
For the Harmony Store brand, we created a comprehensive visual design for the CBD product “Pure Mind” – from the label to the box. The client emphasized elegance, purity and harmony to reflect the product’s very effect – promoting mental balance and focus.
The design combines subtle blue-turquoise gradients, which symbolize peace and purity of mind, with darker contrast for credibility and a professional appearance. The brain pictogram and yin-yang mark communicate the balance of body and consciousness that is at the core of the brand’s philosophy.
The packaging has been designed with the competition in the wellness segment in mind as well as with a focus on e-commerce appeal. The result is packaging that not only protects the content, but also sells – with its energy, stylish simplicity and clear message.
